Since Cuban arrived in 2000, he has become known for his entertaining antics, whether he's cheering for his squad like a madman while sitting courtside, or blatantly criticizing the referees after an unfortunate loss.
Further, he's not your typical owner who wears a suit to games and possesses an overall bland persona. Cuban defies this stereotype with his jeans, t-shirts and overall attitude that is more reminiscent of a diehard fan than a tactful owner.
Because of this, some love him and some hate him, but one thing you can't deny is the hype and success he has brought to the Mavs.
Prior to Cuban arriving, the Mavs had last made the playoffs in 1990. They have now made it to the playoffs in every season since 2001 with two NBA Finals appearances, winning the title in 2011.
Cuban must be doing something right, and that's why he should never fully relinquish his involvement in the Mavs' basketball decisions. General manager Donnie Nelson has been an integral part of the Mavs success as well, but Cuban is the spark plug.
This is what makes the model the Mavs have in place effective. Nelson is a basketball guru and is more behind the scenes, while Cuban is typically the center of attention and tends to fly by the seat of his pants.
This combination strangely works.
Cuban is the icon that makes the Mavs marketable. Further, he's the type of guy who will never be satisfied with mediocrity. He thinks big and he's willing to make drastic moves to reach lofty measures.
Nelson complements Cuban because he channels the passion and devotion of Cuban's personality. Cuban sets the tone and sets the bar extremely high when it comes to performance on the hardwood, and Nelson helps him think through the practicalities of how to meet such expectations.
This is why Cuban should never detach from the basketball decisions of the Mavs. While he should never be making such decisions on his own, his heavy involvement creates an atmosphere that beckons triumph.
I can only picture Cuban suggesting potential trades in a manner that inevitably proclaims, "I want another championship!" While Cuban may be over the top at times, don't we, as fans, long for an owner who cares about a productive team as much as we do?
Cuban epitomizes this as an owner and it would be foolish of him to defer everything to Nelson. The truth is that the Mavs and Nelson need Cuban's fire and excitement, and Cuban in turn needs a keen basketball mind like Nelson to bounce ideas off of.
Cuban has his flaws that are undeniable. Prime example: the over $1.5 million he has spent in fines for criticizing NBA officials. It's clear that sometimes his greatest strength—passion and fervor—can be his greatest weakness.
But what he has brought to the Mavs is more than just wins on the hardwood. He's developed a brand in Dallas and this has largely been due to how involved he's been. There's no need for him to alter his approach to ownership because of this. He's proven himself, earned respect as a result and should thus never detach from his hefty engagement in the basketball decisions of his high-quality franchise.