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Andy Carroll needs to be on the pitch.
Before he joined Liverpool, the towering striker was told to lose weight (via The Daily Mirror). With his height and fairly stocky build, a lack of game time creates fitness problems. It doesn't matter how intense a training regime is, every player needs to overcome general rustiness by taking to the field.
Last year, Carroll started 30 games in all competitions for Liverpool. He also came off the bench 19 times. For a player who has international ambitions, he needs to be in the original 11 more often.
Even when Carroll performed poorly, Kenny Dalglish always remained faithful in the Englishman's ability. A handful of excellent displays towards the end of the season saw Carroll called up to his country's Euro 2012 squad where he scored a vital goal against Sweden.
Brendan Rodgers doesn't have the same belief in the former Newcastle player.
Although he acknowledged it would be ludicrous to sell Carroll for a snippet of the £35 million paid (via The Express), it was obvious from the moment Rodgers took the reign he wasn't going to use the forward on a regular basis.
The Premier League season is only two games old. Even so, Carroll has managed a disappointing total of 20 minutes on the pitch. While he was named in Liverpool's Europa League squad, he didn't enter the fray once.
At West Ham, Carroll is guaranteed time to make an impression. His recent form is an indication he is continuing to improve. After all the stick he has received, Carroll deserves his chance to shine.