It’s all too easy for Paul Heyman.
His stellar promo work made the buzz for SummerSlam’s bout between Triple H and Brock Lesnar. He was easily one of the high points of this feud.
Heyman, one of the greatest minds in the wrestling business, can manipulate a crowd to his liking. This is the same man that was the main force behind ECW.
Even if wrestling fans know him for that, they still boo him because Paul Heyman has effectively done his job to make the crowd turn on him.
It all started when he started walking toward the ring to Brock Lesnar’s music. Some fans cheered for him at first out of respect for his accomplishments. But when he started talking, he achieved his goal: turn the crowd against him.
The difference is evident depending on if he is talking about ECW or Brock Lesnar. With ECW, it was his baby. Heyman discusses ECW with pride, admiration and esteem. Additionally, when he is asked about running ECW, he projects pure elation.
With Brock Lesnar, it’s all business. The way he addresses his “client” makes the WWE Universe know that business is about to pick up.
Heyman’s ability to speak for Lesnar is uncanny. It should remind old-school wrestling fans of the days when managers spoke for their wrestlers that weren’t able to speak for themselves. Lesnar isn’t known for his promo work—which is shaky at best—and he needs a voice to speak for his actions.
Paul Heyman was that voice when Lesnar made his television debut in March of 2002. Ten years later, it was Heyman putting on an old glove that still fits. His promos still shine. It’s not just his slimy style that pushes buttons, but it’s also what he says.
Heyman pushed Triple H’s buttons and got away with many personal insults.
Any man who brings another man’s family into business affairs knows how uncomfortable it can be. And that’s what Paul Heyman did so well.
He made it feel realistic for the WWE fans. Heyman’s work created the atmosphere in the bout between Triple H and Lesnar. That work paid off, as their fight became SummerSlam’s main event.
It doesn’t seem hard for Paul Heyman to manipulate a crowd to his desire.
Paul Heyman is simply doing what he does best: make the people react to him. And he makes it seem all too easy.