For the 2012 version of the men of Troy, the rallying cry is "prep not hype."
However, for everyone else, the hype machine is in full gear.
With the Trojans entering the upcoming season as the No. 1 team in AP Poll and No. 3 in the USA Today/Coaches preseason poll, the accolades on USC's behalf are being offered in abundance.
But how will they live up to such huge expectations from their fan base and those who follow college football?
While Lane Kiffin and his crew focus on the preparation for the 2012 season, this slide show will look at how they can justify their elevated station in both the polls and in peoples minds.
This is how the Trojans will earn their hype.