In the last seven years, WWE fans have become increasingly familiarized with the current rendition of the WWE title.
It has been dubbed the "John Cena Spinner Belt"—except it hasn't spun in the last few years.
Still, wrestling purists have not stopped lamenting its "gaudy" design.
On the other hand, Cena's main, under-18 demographic has fallen in love with the design to the tune of unprecedented replica purchases online and at WWE live events.
Until now, the revenue of replica WWE championship belts has been the only reason why the real thing hasn't gone by the wayside.
The purists will ultimately get their wish; however, it may not be the one they've had in mind.
But upon close inspection of the photo, most fans realized the new belt wouldn't reflect a drastic change—it would still sport an unnaturally large WWE logo and surrounding jewels.
That being said, there was a glimmer of hope that it would just be a side plate or, more realistically, a work-in-progress prototype.
Unfortunately, that hope may be forever dashed, as the (unsightly) belt design has been more or less confirmed by a welder commissioned to do the job—Orange County Choppers' Rick Petko.
As for when the new belt will debut, the time frame is likely to be between now and Night of Champions 2012 (h/t 411Mania.com).