Jake Roth-US PRESSWIRE
The most underserved demographic of boxing fans has to be a tie between the hip-hop community and the black American community.
When popular hip-hop sites such as AllHipHop.com and WorldStarHipHop.com deviate from the world of rap, the sport they choose to dive into most is boxing.
From covering Pacquiao's recent "loss" to Timothy Bradley to Broner's fake "proposal" to his girlfriend, the hip-hop community is watching boxing in hopes of seeing the next cocky superstar.
Though boxing has had cocky black American boxers since before the days of Jack Johnson's infamous golden smile, the likes of the always-poetic Muhammad Ali captured the world's attention like no other.
Ever since Ali retired from verbally brutalizing his foes before continuing the beating in the ring, the black American audience has searched for that next amazingly talented personality. From Sugar Ray Leonard to Mike Tyson, audiences have gone from one man to the next across various weight classes and decades in search of the savior of boxing.
In the aftermath of Tyson's retirement, the fall of Roy Jones and the total self-destruction of Zab Judah, Floyd Mayweather became that star.
From questions about his jail sentence to the latest large sum of money he seeks to collect, websites and blogs that cater to hip-hop as well as the black American audience report anything he does.
Though TMT has shown some diversity, the fact that Mayweather seeks to sign Judah (42-7, 29 KOs) and Andre Berto (28-1, 22 KOs) is a sign of the audience he seeks to attract.
Just like Top Rank Promotions was able to attract the Hispanic audience with superstars such as Julio Cesar Chavez Sr. and Oscar De La Hoya, TMT could bring in a new audience.
This expansion of who boxing serves its content to on a more regular basis will unlock the door for high-profile America vs. Mexico. Lucrative fights of old such as Chavez-Whitaker and De La Hoya-Mosley could happen far more frequently and with greater fanfare.
For more boxing news and analysis, follow me on Twitter @justindavidtate.