Brock Lesnar's return to the WWE hasn't lived up to the high expectations, and if the company mishandles his SummerSlam match with Triple H, fans will lose any remaining interest in the former champion.
Lesnar hasn't made much of a splash in his second WWE stint, losing his first match to John Cena at Extreme Rules. While it may have been a little predictable, it would have been better for the company to have Lesnar dramatically win in his return to the ring, thus building some buzz around him heading into the summer.
Instead, Lesnar lost, and since then he's done nothing but go on an odd arm-breaking rampage. There's not a ton of hype centered around him, and unless something spectacular happens in his SummerSlam showdown with HHH, the former face of the company will fade into oblivion.
To maximize Lesnar's potential with the brand, the WWE must have him win on Sunday. He needs to build some positive momentum, and a hard-fought yet convincing victory over Triple H is the perfect way to do that.
The WWE is attempting to market Lesnar as an uncontrollable monster, but his recent struggles don't exactly feed the aura of invincibility that the company is trying to cultivate. Following his consecutive losses to close out his UFC career, as well as his defeat at the hands of the Cena, Lesnar seems more human than ever.
Now the WWE must take advantage of his match with Triple H. If Lesnar crushes his opponent, he will return to superstar status. If he doesn't, the WWE will have missed their best opportunity to generate some excitement around the man who carried the brand for several years.