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There is no doubt about Alshon Jeffery's big-play potential. He was a standout receiver at South Carolina who was so much better than his competition he didn't have to rely on too much technical skills to succeed. The NFL will change that.
Jeffery has looked strong in camp thus far, but he still needs help and experience in route running and footwork. It is not out of the ordinary for a rookie receiver to not be sharp in this area. These are special skills that are honed through practice, watching film and execution on game day.
Right now Jeffery has an issue getting off the jam. Defensive backs are able to hit him at the line of scrimmage because his footwork is not up to NFL quality yet. This slows his routes causing the quarterback to look in another direction as time runs out.
As Jeffery gains more experience and knowledge of the playbook his route running will improve. Like most rookies, he has a tendency to choreograph his next move and any veteran will be able to pick this up right away.
Expect early for the Bears to have a small package of plays for Jeffery. They will undoubtedly ease him and let him get accustomed to the league and its nuances before expanding his role. Jeffery has worked hard with the coaches and veterans so this transition could be quick.