Once the Olympics are over, the stars of the games try to cash in on their successes.
It's only right. They are not like most professional athletes who get salaries to play. Some athletes sign deals before the games even start and then get to sign more deals at the conclusion depending on how many medals they won and what their marketability looks like.
In this article written after the Beijing Olympics, it talks about how endorsements were tough to find because of the 2008 economy.
Some stars like Michael Phelps may have cashed out after London, but now there are fresh faces like Gabby Douglas and the "Fab Five."
There's also the potential for these athletes to appear on talk shows, work as broadcasters or appear on TV shows like "Dancing with the Stars."
Here is a look at the marketability from the top US medal winners.