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When it comes to media coverage, Lochte can’t seem to catch a break. In his first event, Lochte clinched the gold over Phelps who failed to medal completely.
The 400-meter individual medley was their first competition in the 2012 London Games and Lochte smoked Phelps (to everyone’s surprise). But the media headlines, Twitter feeds and Facebook updates still featured Phelps, instead of Lochte and his impressive win.
The media focused on Phelps and his shocking loss, and even more astonishing fourth-place finish. You have to feel bad for the guy. In his first 2012 Olympic competition, Lochte won the gold for his country but the media was too busy focusing on Phelps’ loss.
Not only can Lochte not surpass Phelps’ past accomplishments in the pool, but he also struggles to upstage the legendary swimmer in media coverage.
And this fate was clear even before the two swimmers arrived in London. Earlier this summer, Phelps announced that this would be his last Olympic appearance and set the stage to become the talk of the 2012 Games.
This is the last chance to see Phelps compete in the Olympics and add to his record number of 19 medals. When it comes to upstaging Phelps in media coverage, Lochte doesn’t stand a chance in 2012.
An incredible athlete and Olympian, Lochte is undeniably one of America’s finest in this year’s Games. But while competing alongside some of America’s best swimmers, Lochte will remain just that—a teammate, another front-runner, but ultimately, a great swimmer who will still be overshadowed by Phelp’s iconic presence in the 2012 Games.