Though the "win on Sunday, buy on Monday" theory has run off in the ditch somewhere along the line with the generic styling of the cars on the track, fans of Chevrolet and the Camaro now have something to cheer about.
The NASCAR Nationwide Series unveiled the 2013 Camaro SS model today in Indianapolis that will be raced for the first time at Daytona in February of next year.
The Nationwide series brought us the pony cars with the Challenger and the Mustang that we currently see each week.
The new Camaro body style incorporated many of the elements we see on the street version of the Camaro SS with the unique power-bulge hood, deep recessed grille, distinctive halo light rings, dual-port grille appearances and the gold bow-tie symbol.
The Mustang and the Challenger introduction to NASCAR stirred emotions from days past when the pony cars ruled the road and were major sales leaders for Ford and Dodge.
Now Chevrolet and NASCAR have brought us a model for racing that, at this point, does look very much like the street version.
The Camaro will still undergo wind tunnel and on-track testing before its debut at the 2013 Nationwide race during Speedweeks in Daytona.
We can't kid ourselves that these Nationwide models basically strut their showroom style with the front clip primarily. From that point, back aerodynamic factors cause these cars to assume similarities.
Chevrolet does get credit for the dimensional elements on the front end rather than going heavily with the decals to identify the product.
The pony cars of the '70s didn't include Toyota brands, but in 2013 they will race the new model Toyota Camry.
The Dodge fans can only hope they remain in the NASCAR game, the Ford fans can cheer on the Mustang and now the Chevrolet fans will finally have the Camaro on the track.
Kudos to NASCAR and the car manufacturers for trying to amp up the interest with an on-track product that fans can more closely relate to. Today, Chevrolet fans have reason to smile.