Prior to this week, even the most dedicated golf fan was unlikely to recognize the name Thorbjorn Olesen.
They would have been more likely to guess that it was the real name of the Swedish Chef or a member of the Avengers than a little-known Danish golfer.
After his dominant play through three rounds of the 2012 British Open, they will now know that it is the name of one of the most promising young golfers in the sport.
Through three rounds of play at the British Open, Olesen stands in sole possession of seventh place, only seven strokes behind the leader, Adam Scott.
Though it is unlikely that Olesen will be able to overtake the six golfers ahead of him to win the Claret Jug, he has already put the golf world on notice. Golf writers better get used to writing (and spelling) his name.
This isn't the first time that a young golfer has come out of nowhere to sit near the top of the leaderboard so late into a major, but Olesen has already proven that he's a gifted young golfer and not just a flash in the pan who strung together three lucky rounds.
Since you are likely to start regularly hearing Olesen's name in the future, it is worth taking a moment to learn a bit about the young Danish golfer.
Here is everything you need to know about Thorbjorn Olesen.