WWE superstars have had to fight for their rights like any other American hero you care to name. Some rights were given, others were earned through battle. One such amendment to the rights is the ability to be a "Face," and all that the title entails.
Amendment XI—The "Face" Superstar
Since the beginning of time, or at least WWE/F time, there have been differences between the superstars. Aside from the obvious physical features and in-ring abilities, WWE superstars also have gimmicks. Their gimmicks are their identity.
Gimmicks give our wrestlers character. After all, where would WWE be without them?
The "face" character is noticed in the superstars, and it's an effective gimmick. Good guys, bad guys, we've seen it all. Movies contain an antagonist and a protagonist; in WWE terms, the latter is called "babyface," or just "face" these days.
Faces are self-explanatory. The people love to see them. They praise the fans and the fans praise tem. Faces have existed for years; the most famous might be Hulk Hogan.
In the 80s, he was one of the biggest faces in the WWF. Who can forget the powerslam he did on Andre the Giant? Hulk was always kind to the fans, and they loved him. Recall "Whatcha gonna do, brotha, when Hulkmania runs wild on you?", and you'll get the drift.
Hogan would try to put fear into his into his adversaries, who were mostly heels (bad guys). But the term "face" hadn't been defined fully yet.
Stone Cold Steve Austin rose with the attitude era and became the face of the company in the 1990s, further clarifying what a "face" could be. Think of it as the franchise player of an NFL team; Stone Cold and Hulk Hogan were to wrestling in their generation what Ray Lewis is to the Ravens now, or Mickey Mantle to the Yankees, etc.
Vince McMahon was the ultimate villain. He wanted power, control, dominance. Stone Cold was the reinforcement, the lone wolf, the hero, the toughest S.O.B., and he was our face.
When the attitude era came to its last breath, a new generation was born. There were still plenty of faces to go around, but WWE was just missing that big one. Hogan did it for the 80s and Austin did it for the 90s. Who would be the face of the new generation?
At Wrestlemania 21, John Cena defeated JBL for the WWE title. WWE picked up the ball and ran. The crowd erupted and the man known as the Doctor of Thuganomics was gone. John Cena had became the face of the company.
He was hard-working in the ring, adored by many, and, most importantly, a money machine. His merchandise sales skyrocketed and continue to flourish this day.
Though many have contributed to the face amendment, it was Hogan who had passed it. The bill would be revised and passed again during Austin's era, and revised one more time for Cena's sake. The amendment reads as such:
1) Faces must be popular.
2) Faces must call out, praise, or refer to the fans in any way possible.
3) Faces have to challenge a superstar who disrespects the fans.
4) Faces have to defend legends whenever possible
5) Faces will overcome the odds and triumph in a nearly impossible situation.
6) Every Face must share the same dream of "capturing the WWE title."
7) Faces have to be money machines.
8) Faces cannot cheat in a match (there are exceptions).
9) Faces always win in their hometowns (there are exceptions).
10) Faces have make fun of heels.
Stone Cold Steve Austin (Attitude Era)
John Cena (New Generation Era)
Hulk Hogan (Attitude Era/New Generation Era)
Hardy Boyz (Attitude Era)