Manchester United's failure to win a single trophy last season will have hurt Sir Alex Ferguson badly. But being the passionate, determined manager he is, this will simply spur him on again.
Some may think that if he had won a 20th title, or the Champions League, he would have bowed out gracefully, but he has constantly asserted that he will continue as long as his health holds up (via The Telegraph).
So what can we expect from United next season? There has been no shortage of speculation about players they might sign. A lot of the time, such rumours are simply nonsense, maybe started by the media to sell copy or agents to get a better deal for their player.
In some senses, it is surprising that there have been so few rumours this close season about Wesley Sneijder. The new favourite is Luka Modric, and the stories won't go away, despite suggestions from Goal.com that United have ended their interest.
Sir Alex usually likes to get his business done early, as he did with Phil Jones, David De Gea and Ashley Young last season. But he can also keep fans guessing right to the end, as he did with Dimitar Berbatov's signing.
I have already predicted elsewhere that we shall see more turnover of players at Old Trafford this year than perhaps ever before under Sir Alex. Already four players have been released, and it is believed that several others are available at the right price.
This time around, with three teams coming into the Premier League needing more top players and others having to top up their squads after near-misses last season, there should be no shortage of demand.
Once he has his targeted signings in place, you can expect the auction to begin. It's already happening in the Reserves, with Oliver Norwood's departure, and Paul Pogba is still expected to join Juventus.
As always, there is much to talk about and get excited about before the new season starts. The tour to South Africa and China starts in mid-July, and United are also scheduled to play Barcelona in a preseason friendly.
There have been two signings, and more are still expected to arrive.
With 659 million followers worldwide, you can be sure that there will always be plenty to write about and no shortage of hungry consumers to feed with rumour and fact.