The case of Daniel Sturridge at Manchester City is an interesting one. He is a product of City's coaching system and has not yet established himself as a consistent talent or scored many goals. However, it is being reported that he or his advisers are asking Manchester City for £60,000 a week (or more in some reports), to retain his services.
Last year, Micah Richards managed to secure a handsome annual pay packet, reputedly £40,000 a week, to stay at Man City. When he secured that, he was playing at a peak and was being seen as a key England player. However, he's experienced injuries and an indifferent year.
Sturridge is not in the category of Micah Richards yet. He is talented, but unproven. Man City need to build a team as far as it is possible to do so, not a set of individuals who serve themselves first and foremost, and then the club.
If Daniel Sturridge or his advisers cannot see what the future holds for Manchester City, then they are mistaken and are thinking in the short term. Sturridge could leave the club and make the biggest mistake of his life. My view is that he would be ill-advised to overplay his hand at this time.
If he is sure of his talent, then what is the need for haste? Playing at the very top means playing as a member of a squad and being happy to do so. Fine to have ambition, but he needs to recognise that he must prove himself.
If Sturridge's advisers had any sense, they would accept a much lower figure and if he proves himself, then he or they can ask for more.
What Daniel Sturridge has achieved so far is of course through his own talent, but also through Manchester City's coaching and the support of the club system.
Could it just be possible that a young player might actually learn what loyalty to a club means? As a lifelong Blue, I have to say that some Manchester United players lead the way here, such as Giggs and Scholes.
We need more young players coming through with loyalty like warriors from the past: Mick Doyle, Joe Corrigan and Tommy Booth. I am sure that loyalty and common sense in young players is not dead and if Sturridge shows that he doesn't have it, then we should not let him destabilise the club.
I'd be very disappointed if he went to another club, but if Manchester City caves in to his inflated demands, then they are making a rod for their own backs, as the other established players will want more and so will other young players. Where will it end?
It is a key moment for Manchester City, as the allegedly unlimited funds that are now available to the club could become a sheet anchor that drags them back from achieving the kind of team spirit that any top club must have.
It could create a climate where players are thinking only of getting their "advisers" to ask for even more money as they consider themselves better than someone else.
On a wider front, isn't it about time we called time on the wage demands of the Premier League players and put a cap on them? The players at the top seem to have no sense of reality and this no doubt has influenced Sturridge and his advisers.