Racing Roulette: Atlanta to Set Ticket Prices by Winning Car Number at Daytona

Ben BombergerSenior Writer IFebruary 11, 2009

Dale Earnhardt Jr. fans listen up—if you are planning on attending the Kobalt 500 on March 8 at Atlanta Motor Speedway, you may want to cheer for a driver with a lower number in the Daytona 500 on Sunday.

The best option? Go with the No. 1 of Earnhardt's former teammate Martin Truex Jr.

Why, you ask?

Atlanta Motor Speedway will once again play Racing Roulette for 1,000 of its tickets to the fall race.

What does that mean?

Basically, the winning car number of the Daytona 500 will set the price for 1,000 tickets to the March 8 event.

After tremendous success last year, track promoters have opted to bring the program back for 2009.

Beginning on the Monday after the Daytona 500 at 9 a.m., fans can purchase regularly priced tickets of $95 for the price of the winning car number. The first 1,000 tickets will be sold with a limit of two per customer at the discounted rate.

While the 2008 Roulette promotion featured only 1,000 tickets, the 2009 Racing Roulette contest will continue until all the Speedway's $95 tickets are sold.

Fans who miss out on the initial 1,000 tickets sold will be able to purchase additional tickets at a discount of buy one regularly-priced ticket, get the second ticket for the price of the winning Daytona 500 car number.

Last year the program sold 1,000 tickets for $12 after Ryan Newman drove his Penske Dodge to Victory Lane—not a bad deal, right?

Adding intrigue to the 2009 Racing Roulette promotion, the No. 1 of Truex and No. 5 of Mark Martin sit on the front row for Sunday's race. The winner of the event has come from the front row more than 30 percent of the time.

"With the interest and success of the 2008 Racing Roulette promotion, we wanted to expand the program to allow even more fans to benefit from special pricing for this year's Kobalt Tools 500 tickets," said Ed Clark, Atlanta Motor Speedway president and general manager.

"This is a unique and exciting promotion and with the seven previous winners of the Daytona 500 featuring a number lower than 49, fans can expect a great discount to see a great race here on March 8."

Don't worry, Junior Nation—to ensure a great discount the track has put a limit on the price of $50 even if a car higher (such as the No. 88) visits Victory Lane Sunday afternoon.

This is an awesome promotion to get tickets sold quickly for one of NASCAR's fastest and most exciting race tracks. Several tracks around the country are trying to cut costs, and this is by far one of the most creative ways to do so.

With the economy in the pits right now, fans simply cannot afford to pay top dollar for tickets any more, and this gives the average Joe an opportunity (if they are quick enough) to purchase some cheaper tickets.

While the $50 limit is nice, if I were headed to Atlanta on March 8, I'd be pulling for Truex Jr. to take hoist the trophy Sunday night and I'd be online bright and early Monday morning to buy some tickets.

For more information or to purchase Racing Roulette tickets following the Daytona 500, fans can visit Atlanta Motor, call (877) 9-AMS-TIX (877-926-7849) or by contacting your local Ticketmaster retailer.