WWE No Way Out 2012: Why John Cena's Win Will Hurt the WWE

Ross Bentley@@imrossbentleySenior Analyst IJune 18, 2012

LOS ANGELES - AUGUST 20: WWE Superstar John Cena smiles before throwing out the first pitch before the game between the Chicago Cubs and the Los Angeles Dodgers at Dodger Stadium on August 20, 2009 in Los Angeles, California. (Photo by Harry How/Getty Images)
Harry How/Getty Images

When John Cena jumped from the cage to defeat Big Show at No Way Out this Sunday, it once again was a step back for the fading WWE product.

At some point it has to end: John Cena main eventing every pay-per-view and either walking out the winner or losing in some ridiculous manner to avoid him looking at all beatable (WrestleMania and The Rock is the exception since The Rock is even more valued by the company then Cena is).  

Fans have been clamoring for a heel turn for years now, but as the time goes on it seems more and more likely that the cookie cutter John Cena character who sells all the merchandise to young children and markets the WWE to a PG-rated audience will continue until he hangs up the boots.

I don't hate John Cena as a wrestler—he has his purpose and his lack of in-ring ability is severely overstated. What I do have a problem with, though, is the refusal of the WWE brass to book him in any sort of unpredictable manner.

First off, Cena should not be main eventing when he is not champion.  Secondly, he should not be crushing the momentum of other superstars with pointless PPV victories.

Three times in the last five months, Cena has beaten a PPV opponent who came in booked as an unstoppable force out for destruction (Kane, Lesnar, Show). It kills the momentum of said superstar when he beats them, and it does nothing at all for Cena.  He already is the company's top guy, why does he need to keep winning over and over and over again to prove it?

Big Show could have become the company's top heel at the event by beating Cena clean.  This would have put him at the top of the food chain and given him a path to the WWE Championship. It would have made sense of his actions at Over the Limit, and he would have assuredly gained huge heat from the fans.

Instead, now what does he get out of it?  He lost, and because of that, his momentum is crushed. Not to mention that Show losing consequently got John Laurinaitis fired, which is another huge error by the WWE.

I am no huge fan of Big Johnny, but he was really beginning to grow in his role as the on-air corrupt GM. WWE is always better when there is a heel GM in place to make things tough on the company's top guys.  Laurinaitis filled that void just as well as anyone else in recent memory, and writing him off is a huge mistake. 

Does anybody want to see Teddy Long in charge of both shows?  Didn't think so.  Unless they plan on bringing in Paul Heyman, or writing Laurinaitis back on TV somehow, having Vince McMahon fire him and having Cena AA him through a table is WWE booking at its worst.

It’s a cheap pop that lasts for one night, but hurts the company’s product overall by killing Show’s momentum, losing Laurinaitis's character,(and in turn Eve, Tensai, and Otunga’s momentum as well) just so that their face of the company doesn’t lose any steam.

The match itself had its moments, I suppose, but the finish was out of nowhere.  We knew that Cena and Show wouldn't go the whole way without getting some kind of interference, but did anyone really think that Laurinaitis, Vince McMahon, Brodus Clay, Santino Marella, Alex Riley, Zack Ryder, and Kofi Kingston were all going to get involved? (By the way...he can punch them THROUGH A CAGE? Really, WWE?)

It turned the match into a hot mess that saw Cena win—as usual—and the good guys all riding off into the sunset with Laurinaitis getting fired. 

Cena losing would have given him some much needed off-air time to devote to finalizing his divorce and when he came back, the WWE would be in a much better position.

As I mentioned, the win killed Big Show's momentum.  Where is he headed now?  A feud with Brodus Clay?  That may be a huge step up for Clay, who has been squashing jobbers for six months, but for Show it is a step in the wrong direction.

Why go through the trouble of turning Show heel and saving Laurinaitis's job if he was just going to get fired a month later?

The WWE is at its best when it keeps things unpredictable.  That’s part of the reason people watch wrestling, because they don’t know what is going to happen next.  When the WWE product gets predictable, it loses its appeal. Cena winning every time is predictable and it’s boring.  Yes, granted I didn’t think Clay was going to come out, but in the end the result is all the same.

The good news for the WWE is that their WWE and World Title Pictures are heading in the right direction, but if they continue to allow Cena to dominate his opponents and end PPVs the same way every time, it will continue to slowly kill the product.