WWE News: Backstage News on a New Direction for the Current WWE Product

Chris HumphreyCorrespondent IMay 30, 2012

After the success of WrestleMania 28 combined with the return of Brock Lesnar to the company, it seemed as though the WWE had finally found a direction that got fans excited again in the product.

Following Extreme Rules at the end of April, the creative team for the company turned their focus away from an angle that seemed to be going great to focus on the tiresome general manager of Raw and Smackdown, John Laurinaitis.

Here are the details from PWInsider (via WrestlingInc.com) on what the WWE’s new direction as the fans are more and more turning against the current focus on Laurinaitis and his People Power movement.

"WWE's new primary goal is TV ratings and their various TV products. The change in direction has been in the making for some time now and comes straight from Vince McMahon.

In the past, pay-per-view has been WWE's #1 goal but that's no longer the case. One of the main ideas now is to use pay-per-view events to bring in viewers to WWE's weekly TV shows."

If the WWE is going to focus on television ratings, they will need to first either tone down the weekly presence of John Laurinaitis or even just taken on Raw and Smackdown.

Even though we’re probably stuck with Laurinaitis for awhile longer on television, former Diva’s Champion Eve  would be a great replacement as the main heel authority figure as she’s done great in her current role over the past few weeks.

Outside of who fills the role of the authority figure on the WWE’s two weekly programs, the company desperately needs to bring in some new talent for the thin roster so the fans will not see another match between the same two superstars for the umpteenth time.

As a longtime fan of the company, the hope is the new direction on focusing on a better television product will not be just a flash in the pan like some of the recent poor storylines seen on Monday and Friday nights.

With their new focus on the current television product throughout the week, what do you think the WWE should do to help improve Raw, Smackdown and their other shows moving forward to improve ratings?

Chris Humphrey is a WWE Featured Columnist for Bleacher Report. You can ask him any question regarding the WWE or any other topic that crosses your mind on either his Facebook or Twitter page.