What Will $150 Get You Today? A Face-to-Face Meeting With Dale Earnhardt Jr.

Ben BombergerSenior Writer IFebruary 5, 2009

Dale Earnhardt Jr. is by far the most popular driver in the Sprint Cup garage on any given weekend. His merchandise sales far surpass those of any other driver (with the exception maybe of Jeff Gordon?), and from the Goodyear Blimp above, it's easy to see large patches of green.

Not to mention the sounds you hear when Earnhardt Jr. takes the lead on any given Sunday.

Now, fans will have an opportunity to meet the one and only face-to-face at the Volusia Mall Champs Sports store on Thursday, Feb. 12.


Adidas (manufacture of Earnhardt Junior's fire suit) has teamed up with Champs Sports to give NASCAR fans an opportunity to meet their beloved driver, and all it will cost them is $150.

Fans have to be quick, however, because only the first 88 (Junior's number by the way :) fans to spend at least $150 in Adidas purchases (including one Junior item) at the Champs Sports store in Daytona Beach will receive the golden ticket.

Not only do they get to meet Earnhart, but they also will have their photo taken with him and recieve a collectible picture frame.

Fans have to spend the $150 between Feb. 6 and 11 at the Daytona Beach store.

If someone is interested, they better be lined up on Feb. 6, though. I have a feeling this one won't take long to reach maximum capacity!

In addition to the meet-and-greet opportunity the first 88 fans to make a $50 Adidas purchase (including one Dale Jr. item) at the Champs Sports store in Daytona on Friday, Feb. 13 will receive an autographed AMP Energy collectible can while supplies last.

The store is located in the Volusia Mall at 1700 W. International Speedway Blvd. in Daytona Beach, Fl.

Earnhardt Jr. teamed up with Adidas prior to his freshman season with Hendrick Motorsports.

He debuted the infamous three-stripe firesuit at the Budweiser Shootout Feb. 9, 2008 where he drove to Victory Lane in his first start with HMS.

"I've been wearing adidas my whole life. It's who I am. Thoughout my career I've been fortunate to partner with brands that fit my lifestyle, and adidas fits," explained Earnhardt last year.

Earnhardt worked with adidas on the new suit and wore what he helped design at the Budweiser Shootout last year.

His suit features ClimaCool techonlogy. With extreme temperatures in the car, ClimaCool keeps his body temperature lower, ultimately combating fatigue and therefore allowing him to be more alert and responsive thoughout the entire race.

"Adidas' philosophy has always been to work closely with athletes and have them involved in the design process.  Dale Jr. has been involved every step of the way providing feedback, comments and opinions," said Mark Clinard, business director for Motorsports, adidas America.  "Our ultimate goal is to help Dale Jr. perform at his maximum level and gain a competitive edge on the track.  Along with the racing gear, Dale Jr. assisted in designing a complete adidas JR. Nation fan apparel line, which will provide fans access to the same ClimaCool technology that keeps him cool on the track."

Adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.  Some of the players in adidas' roster of athletes include: Reggie Bush, Tim Duncan, Ryan Howard, David Beckham and Allyson Felix.