WWE: Sin Cara's Return and Rebuilding WWE's Mexican Fanbase by SummerSlam 2013

Dustin Murrell@otheaudacitySenior Analyst IMay 30, 2012

Sin Cara is set to return on SmackDown this Friday. Will the WWE deliver this time? (Image courtesy of RingsideNews.com).
Sin Cara is set to return on SmackDown this Friday. Will the WWE deliver this time? (Image courtesy of RingsideNews.com).

My 401(k) aside, WWE currently makes up a little more than 7% of my stock portfolio. So both as a fan and an investor, I am very interested in how the WWE continues to grow their international product.

Not every country has a passion for our beloved sport, but Mexico sure does. WWE has taken some steps to capitalize on that potential market.

And when I say taken some "steps," what I really mean is taken some "talent."

From my understanding, both Alberto Del Rio and Sin Cara were huge names in the Mexican wrestling world. They also nabbed the "fake" Sin Cara, now known as Hunico, who is mostly relegated to Superstars. The "you-stole-my-Sin-Cara-gimmick" was already a big storyline in Mexico, from what I hear, and Vince took that as well.

And so, much like Ted Turner did during the Monday Night Wars, Vince simply lured away the biggest talent by giving them more money than they could have hoped for. But much like Ted Turner, I feel as though Vince has dropped the ball.

I think the WWE has a chance to really boost their presence in the Mexican market, which I can only assume would have a ripple effect that would influence their impact in the rest of the Spanish, Latino, and South American markets.

With Sin Cara set to return to WWE television on this week's SmackDown, I'd like to propose an idea that would result in WWE finally realizing the high hopes they have had for Sin Cara while also making a huge splash with their Mexican and Latino audience.

The long-term storyline also includes Alberto Del Rio, Hunico, and Rey Mysterio, whose suspension ends on June 25.

Sin Cara has the potential to be the next Rey Mysterio. He's already got the in-ring style and the mask. His small stature gives him the chance to overcome as the perpetual underdog, like Mysterio. Plus, he's already got an "in" with the young WWE fans and the Latino fanbase.

The potential similarities play a significant part in my proposed storyline.

But I don't think Sin Cara needs a bonafide feud right away. He needs to remind everyone what got everyone excited about him in the beginning: his amazing in-ring ability.

Simply put him in the ring on SmackDown with some of the guys who can help showcase his lucha-libre style. Give him hard-fought wins over guys like Epico, Primo, Hunico, Justin Gabriel, Yoshi Tatsu, Tyson Kidd, and Evan Bourne (upon his return).

On shows like Superstars, let him get solid victories over guys like Heath Slater, Camacho, Tyler Reks, and Alex Riley. These guys can't show off his talent as well as the others, but it gives Sin Cara a little more exposure, and will help him adapt to some other wresting styles in the WWE.

That should easily get Sin Cara to mid-July, and will earn him a spot in Smackdown's Money In The Bank match on July 15. Rey Mysterio, who should have been back for a few weeks at this point, joins Raw's Money In The Bank match.

At MITB, neither Sin Cara nor Rey Mysterio win their match, but they both get awfully close more than once, and Sin Cara pulls off one of the sickest moves of the night. After both matches are through, we see Rey Mysterio talking with Sin Cara, encouraging him to keep honing his skill and to keep his eyes on the prize.

After MITB, Sin Cara begins wrestling solid mid-carders who, again, help show off his talents. Guys like Dolph Ziggler, Jack Swagger, Christian, Cody Rhodes, Kofi Kingston, and R-Truth. at SummerSlam, he faces Dolph Ziggler in a No. 1 Contender's match for either World Title. Sin Cara almost gets the win, but thanks to Swagger and Vickie, Ziggler steals the victory.

The following Raw or SmackDown, we see Mysterio encouraging Sin Cara again. After failing at two consecutive PPVs to get a title shot, Rey suggests he focus on the US or IC Title for now. During the build-up for Night of Champions, it is clear that Mysterio is Sin Cara's mentor, and we even see them tag up together once or twice.

The alliance that is slowly building between Sin Cara and Mysterio helps bridge the gap between Sin Cara and the audience that is his lack of mic skills. Mysterio can be his mouth-piece.

The match that actually earned Sin Cara the mid-card title shot was against Hunico. Just when it looks like Sin Cara is about to capture his first WWE gold, Hunico and Camacho come to the ring, cause a distraction, and cost Sin Cara the match.

When they continue to attack him after the bell, Mysterio makes the save. At the same time, Mysterio is working a program with Tensai. This leads to a handicap match at Hell In a Cell, featuring Sin Cara and Mysterio vs. Tensai, Hunico, and Camacho. At HIAC, Sin Cara pins Tensai for the victory.

Around this same time, we begin to see backstage segments featuring ADR, Hunico, and Camacho. The Mexican Aristocrat hires the other two to do his dirty work. Meanwhile, they continue to feud with Mysterio and Sin Cara, which leads to a traditional Survivor Series match, with ADR, Ricardo Rodriguez, Hunico, and Camacho vs. Rey Mysterio, Sin Cara, and any two other guys who don't have a program of their own.

The "good guys" get the win at Survivor Series, but the "bad guys" will get their revenge at the TLC pay-per-view. ADR uses his wealth and influence to set up a match tailored for him. It's a Triple Threat tag team match, ADR/Ricardo vs. Sin Cara/Mysterio vs. Hunico/Camacho. But there's a special stipulation.

Whoever scores the pinfall gets the 30th entry into the Royal Rumble. Whoever loses the pinfall enters at #1. In the end, ADR pins Sin Cara.

Only four people have entered the Royal Rumble at #1 or #2 and got the win. Neither Chris Benoit nor Vince McMahon can do us any good, but Rey Mysterio and Shawn Michaels can. Leading up to the Royal Rumble, we see vignettes of Rey and HBK helping Sin Cara train for the Royal Rumble, giving many people the impression that he's going to win.

At the same time, we see that ADR is doing everything he can to ensure a win at the Royal Rumble. Hunico and Camacho are both in the match, and he has put a big price on the heads of Mysterio and Sin Cara. He tells them not to be concerned with winning, but only to be concerned that Rey and Sin Cara get eliminated. This leads many smarks to assume they'll turn on ADR at the PPV.

We are down to the final six entrants in the Royal Rumble: Sin Cara, Rey Mysterio, Hunico, Camacho, Alberto Del Rio, and another face that is one of the odds-on-favorites. Rey and Sin Cara eliminate Hunico and Camacho, but as the referees are distracted by something else, Hunico and Camacho pull Rey and Sin Cara out of the ring, leaving ADR in there alone with his final opponent.

Whether or not ADR wins the Royal Rumble and headlines WrestleMania 29 is irrelevant to the story.

At the following pay-per-view, Rey joins Raw's Elimination Chamber match, and Sin Cara joins Smackdown's. Much like MITB, both of these men come close to winning. Both are the last ones to get pinned in their respective matches.

At this point, Sin Cara is incredibly dejected, still unable to capture WWE gold. Mysterio suggests they go after the Tag Team Championship.

At WrestleMania, the Latino Duo win the straps, and Sin Cara finally has his first WWE championship. And since Extreme Rules is generally a card of WrestleMania rematches, the former champions invoke their rematch clause in some match that gives Rey and Sin the chance to show off (ladder match, steel cage match, etc.) and the latinos retain.

In the meantime, Hunico and Camacho are being pushed as a legitimate tag team, and they rekindle the feud for a Tag Team Championship match at Over the Limit. Rey and Sin win their third consecutive pay-per-view tag title match.

Shortly thereafter, WWE does a week or so of shows in Mexico, including the Raw and Smackdown tapings in Mexico City, where they are promoting the fact that SummerSlam 2013 will be held in Mexico City.

I still think that SummerSlam 1992 from Wembley Stadium, headlined by Davey Boy Smith and Bret Hart, was one of the best pay-per-views of the early 90's and one of the best SummerSlams of all time. I think SummerSlam in Mexico City could be just as epic, and you wouldn't have to worry about the awkward timing issues that you would for a pay-per-view taped in Europe.

/SD in Mexico. SC calls out Rey as "not really Mexican" when they are promoting SS in Mexico City. Hunico wins US Title with ADR money/help and gloats about being a Mexican with US Title

Rey/SC lose titles at NWO. post-match, they fight over who truly represents the Latino community, whild ADR wins the WHC.

At MITB, Hunico/Camacho still being paid by ADR. Triple Threat WHC match, ADR/SC/RM. Hunico screws up, messed up ending, title is vacated.

ADR causes Hunico to lose US Title on Raw. Rey/SC still having words backstage, both feel they should have title and represent Latino community. ADR says as aristocrat he represent best. Hunico/Camacho attack ADR, saying they represent what a true Mexican is about, coming frmo nothing and overcoming the odds.

Four-man tournament at SS for WHC. All claim to best represent Latino community: Rey made it to America and thrived; ADR is a Mexican aristocrat, Hunico rose from the streets, Sin Cara represents the true Luchador legacy. ADR over Hunico, SC over Rey... either winner is fine.