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WWE: Will We Ever See Randy Orton in the World Title Picture Again?

DURBAN, SOUTH AFRICA - JULY 08:  World Heavyweight Champion Randy Orton during the WWE Smackdown Live Tour at Westridge Park Tennis Stadium on July 08, 2011 in Durban, South Africa.  (Photo by Steve Haag/Gallo Images/Getty Images)
Gallo Images/Getty Images
David LevinSenior Writer IIMay 24, 2012

It's hard to admit, but sometimes wrestlers accomplish everything they can in a short amount of time.

We have seen that happen to many WWE Superstars over the past few years. Wrestlers like The Miz, maybe Alberto Del Rio and even John Cena have won titles, been on top of the WWE leader board and have accomplished as much in the wrestling business as they can at the moment.

And this can be blamed on creative teams trying to get the maximum from its superstars in a short amount of time thanks to the use of television and the internet as catalysts to promote the business.

All of this brings us to curious case of Randy Orton, who at this time last year was the World Champion and feuding with the likes of Christian and Mark Henry.

Once Orton lost the title to Henry, he fell out of the title picture, dealing with injuries and starting angles with newcomers like Wade Barrett, who had appeared to be on the fast track to a title run at some point.

Orton has captured the top title on nine occasions, having won the World Heavyweight Championship three times and the WWE Championship six times.

My, how a year in the business changes you.

But what happens to Orton now? He was in the middle of a feud with Kane that I believe was good for both veteran wrestlers and was popular with the WWE crowds, and now enters into a possible angle with Chris Jericho that could keep Orton away from any title chances in the near future.

And at 32 years old, you have to figure he still has some game that will allow him to become a world champion again.

This, in my opinion, is what happens when the competition is your own business. The WWE has nothing but two brands to feed off of. ROH and TNA are no match fro the marketing juggernaut and wrestlers are promoted to the highest level of “titleship” within a short time of being in the main event, which leads to wrestlers who are popular (Cena, Orton) or perfect for their role as a heel (Del Rio, The Miz) to fall from grace or the top of the mountain quickly.

Orton and Cena have had great long runs in the WWE—both over a decade—but that is just a short amount of time in wrestling circles and while they are both immensely popular, they also have done it all and have been through it all.

The creative sides for both Smackdown and Raw are promoting other talents like Daniel Bryan and Cody Rhodes who have earned their spot in the company. Orton is a “do everything” kind of wrestler who has been portrayed as someone hard to work with in the past and has learned, it appears, to have been able to work with wrestlers, sell for them, and draw at the gate.

But it may be too late.

So Orton, a popular wrestler who still is one of the top performers in the company will wrestle and wait.

He has gotten better on the mic, and still looks robotic at times, but has become more of a complete entertainer. And now, with Jericho possibly looming on the horizon, it would be good for the elder Jericho to put Orton over again.

Maybe this will work toward Orton earning another title shot.

One can only hope that is what happens because there is too much talent to be wasted in the middle of the pack.

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