CM Punk and Sheamus retained their WWE and World Heavyweight Championships at WWE Over the Limit 2012 as WWE's way to bring some credibility back to these titles.
Too bad that means nothing, because elongated title reigns will not bring prestige back to the main championships. The only way for WWE to bring prestige and credibility back to the titles is to make them the main focus of their shows and close out pay-per-views as the main event.
There is a misconception among wrestling fans that lengthy title reigns create credibility. It couldn't be further from the truth.
CM Punk has held the WWE Championship since November, but he has yet to Main Event a single pay-per-view, and his feuds have been overshadowed by everything and anything John Cena is doing.
Despite not being anywhere near a Main Event Championship, WWE continues to put its money-making angles above its Championships, which in turn ruins its perception. In most cases, the lasting image of a pay-per-view should be a superstar hoisting a main event championship.
If the WWE and World Heavyweight Championships aren't the end-all-be-all for WWE superstars, then these championships are meaningless.
During WWE's hey-day of the Attitude Era, very rarely did we see a Main Event that wasn't centered around the WWE Championship.
It was all about the WWE Championship. That title represents who is the best in the business and the champion represents the entire company. Without that title, a superstar could not make the claim that they were the best at that time.
Yet when the title matches are forced to open the show or give way to other feuds, it cements the fact that WWE itself doesn't care about their titles.
The greatest feud ever, Vince McMahon vs. Steve Austin, was generally always about the title. It was always McMahon trying to keep Austin away from the Championship, because the Champion represented the company.
The only reason Austin vs. the McMahons at King of the Ring 1999 closed the show was because they were fighting over complete control of the company. See, that makes sense.
The best in the business always focused on the championship. The likes of Austin, Triple H and The Rock were often fixated on becoming WWE Champion. It's a shame WWE fails to realize that their focus was the reason the WWE Championship was the holy grail of this industry.
Currently, WWE right now is telling its fans that the championship is not the holy grail because they refuse to give either title its proper respect by closing out pay-per-views for the sake of their bigger money-making feuds.