Osi Umenyiora Tried a Twitter Publicity Stunt This Weekend, and It Failed

Brendan O'HareContributor IMay 21, 2012

EAST RUTHERFORD, NJ - JANUARY 01:   Osi Umenyiora #72 of the New York Giants looks on against the Dallas Cowboys at MetLife Stadium on January 1, 2012 in East Rutherford, New Jersey.  (Photo by Rich Schultz/Getty Images)
Rich Schultz/Getty Images

What exactly is Osi Umenyiora's angle when it comes to Twitter? A week after pronouncing to insult someone using the word "mother," Osi spent this weekend attempting to gain followers by claiming that if he reached 500,000 by Sunday, he would buy and return a Super Bowl ring to Level 1 sex offender/underage prostitute user Lawrence Taylor. What heroism. Alas, it wasn't meant to be, and Osi fell almost 450,000 followers short of the absurd goal he set for himself. Here is the initial tweet from Osi:



Attn:All L.T, NYG, NFL FANS! If i get 1million followers, i will buy L.T's ring back and give it to him. The 1,000,000th will give it to him

— Osi Umenyiora (@OsiUmenyiora) May 19, 2012


This was retweeted by ESPN's Adam Schefter for whatever reason (giving it some initial exposure), who I guess really wanted LT to get his ring back/get Osi some much-needed followers. As you can tell, initially, Osi wanted the finish line to be a million followers, which is so ridiculously absurd considering he was about 980,000 followers away from that plateau to begin with. As Deadspin noted this weekend, it's more representative of the work of a wannabe Twitter impresario than anything else. Some evidence that maybe Osi was never fully aware of what he was doing:


What is Osi even talking about? Why wouldn't he just buy it anyway? What if he was like, 15 followers short? Would he buy it then, or say screw it? Why is he doing this, other than to gain followers? It seems like Osi scanned ESPN briefly, saw that a revered Giants legend was having his Super Bowl ring auctioned by his son and thought that maybe Giants fans were maniacally reverent enough to make this happen. Only about 35,000 people ended up caring, which has to be more humiliating than anything else for LT, even more than having his Super Bowl ring be auctioned by his son (it seems as if LT didn't really care about it anyway). So when Osi tweets things like this:

He's basically implying that no one cares about Lawrence Taylor, which is kind of a crappy thing to say, even if Taylor is a crappy person. Well, I take that back. Someone cares about Taylor as a player, at least, because the winning bid for Taylor's ring was a little more than $230,000, a price almost as distorted as the 500,000 follower goal.

Osi Umenyiora is an individual on Twitter, which is hard to do in the NFL considering there are so many other players pretending and screaming in your face that they're different. Osi isn't afraid to make chauvinistic insults or make weird subtle pleas for followers masked as charity work for aging NFL legends. It's hard to fault Osi for trying, even if what he was trying to do was bizzare.

Salute, Osi Umenyiora, for keeping the NFL offseason interesting with your cries for attention.