In what is looking to become a staple of their pay-per-views from here on out, WWE has announced an online pre-show prior to Over the Limit.
The half hour show, available on Facebook, YouTube, and WWE.com, will feature video packages highlighting all the scheduled matches for the event and a singles contest between Kane and YouTube sensation Zack Ryder.
For most of the year, Kane has tormented the head Broski, including repeatedly attacking Ryder as part of a feud with John Cena, ultimately putting him on the shelf with a back injury for several weeks.
The one-sided rivalry was recently brought back into the spotlight when Kane's Falls Count Anywhere match with Randy Orton was interrupted by an enraged Ryder, who hammered Kane with mostly ineffective punches before finding himself seconds away from a chokeslam.
With this one-on-one contest, Ryder now finds himself in a position to gain the revenge and the marquee win that has eluded him for months.
Ryder's booking of late has been horrendous. His only success has come on the show he toiled for so long to escape, WWE Superstars, or as one half of a tag team with Santino Marella.
Kane, at 45 years old, is nearing the end of his WWE career, and that is sad. Ryder just celebrated his 27th birthday on Monday by... not appearing on RAW and losing a dark match to Dean Ambrose.
That's even more sad.
Simply put, Ryder needs this victory. If Kane wins, nothing changes. For the umpteenth time this year, he will have embarrassed and soundly destroyed a promising young Superstar who has paid his dues with the company and continues to get shafted for reasons that fans may never truly know or understand.
A win over Kane is exactly what Ryder needs to re-solidify his status as one of WWE's torchbearers for the next generation, alongside young talent like Cody Rhodes, Dolph Ziggler, CM Punk, The Miz and Daniel Bryan.
Though his path to success started just one year ago, Ryder has been a member of the WWE roster since 2007. He's not even in the prime of his career yet, and he's as popular with the fans as any Superstar on Raw or SmackDown.
I know it's a lot to ask of a match that didn't even make the pay-per-view card, but it's not out of the question.
In fact, if I had it my way, the pre-show match would end in such a way that a rematch would be scheduled for later in the night at Over the Limit, preferably by John Laurinaitis' Executive Administrator Eve, whose history with Zack Ryder is well-documented.
With only five matches announced, the card could use a match that would actually intrigue the fans, rather than a bathroom break courtesy of Brodus Clay and the Funkadactyls or a jobber squash by Ryback.
As far as the pre-show is concerned, we don't need 25 minutes of the same old promos and a worthless five minute match, but it's what we're probably going to get, even though we've seen those promos three times apiece on every single episode of both shows.
With that in mind, let Ryder and Kane use the pre-show for its most basic purpose: as a teaser for the pay-per-view itself. Let them use what little time they have to build toward the match they deserve later in the evening, and then give Zack Ryder the victory that he so desperately needs.
If they don't care to utilize social media properly and don't give fans a reason to watch, then they shouldn't even bother with it at all. Everyone is banking on a quick Kane squash and probably won't sit through 25 minutes of promos to watch what they believe is a sure thing.
This is the perfect time to throw a curveball and give the fans what they've been clamoring for. In a WWE Universe where Ryback, Lord Tensai and Brodus Clay have been squashing jobbers for months, we need to be reminded that sometimes the underdog can win.
There's no one better to remind us of that than WWE's ultimate rags to riches story, Zack Ryder.