WWE Rumors: Continuing the Brand Split and Draft Is Smart Move for WWE

Donald WoodFeatured ColumnistMay 13, 2012

DURBAN, SOUTH AFRICA - JULY 08:  WWE Superstar Cody Rhodes is introduced during the WWE Smackdown Live Tour at Westridge Park Tennis Stadium on July 08, 2011 in Durban, South Africa.  (Photo by Steve Haag/Gallo Images/Getty Images)
Gallo Images/Getty Images

With the WWE cancelling the 2012 draft the night it was scheduled, many fans thought the end of brand split was upon us. Not so fast.

Intercontinental Champion Cody Rhodes spilled the beans during an interview that he may be moving to RAW during this year’s draft. For the fans that hate the idea of splitting up the stars into two shows, this is not good news.

It’s great for WWE, though.

As much as the company likes having all of their stars on both shows, they need to keep some exclusiveness from one to the other in order to get fans to pay attention to both. Why would someone watch SmackDown if they could see all the same action on RAW?

PWTorch (link via WrestleZone) is reporting about Rhodes and his move to RAW and the inclination that a draft will happen at some point this year:

According to PWTorch, Intercontinental Champion Cody Rhodes recently hinted that he may be moving to back to Monday Night Raw during the upcoming annual WWE Draft. This comes as a surprise to many, as the Draft even taking place this year was in question, due to the brand split being effectively over (ei: Chris Jericho in the World Title match, and Daniel Bryan being in the WWE Title match at Over the Limit). If this shift does take place, it will be interesting to see if the WWE has plans to keep the belt on Cody, and what they will do with the United States Championship in the process

The draft has been questioned by the endless droves of fans, but the brand split is great for the WWE. With no real competition, WWE is essentially creating their own competition by splitting the shows and stars.

With fans forced to choose sides, it makes the people watching invest even more time and emotion into the product. The more the WWE Universe cares, the more willing they will be to pull out their hard-earned cash and lay it down for a Vince McMahon product.

GREEN BAY, WI - JUNE 22:   Vince McMahon attends a press conference about the WWE at the Austin Straubel International Airport on June 22, 2009 in Green Bay, Wisconsin.  (Photo by Mark A. Wallenfang/Getty Images)
Mark A. Wallenfang/Getty Images

There is no reason to believe that the way the company has it right now won’t be exactly how it is in a few months, with just a few minor stars and a major star or two going after the opposite title they are accustomed to.

WWE needs competition, so whether they create it themselves or find it in another company, they have to make the fans choose sides.

As we have seen, if the moves don’t work out or the company feels there is a better solution, they can just change anything they want whenever they want. It’s the power of the WWE!


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