In today’s world of round-the-clock entertainment to choose from on television and the Internet, companies across the world who want to get their name or product into the mainstream will turn to viral marketing to grab the attention of the public.
With the new viral marketing campaign of their own, the WWE will attempt to use the advertising method to grab the attention of their fans and possibly even those who are not fans of pro wrestling.
After news breaking earlier this week, what are the details of this new viral marketing campaign that the WWE has coined “A Revolution is Coming”?
The campaign, which states, "A Revolution Is Coming," has launched on the WWE website and will be pushed more heavily starting on Monday. No word yet on if the campaign will air on television—or whether it is promoting a superstar return/debut, the WWE Network launch or something else.
The video, which is hidden on the WWE.com and appears randomly before certain video content on the site, appears to show flashes of citizen uprisings.
Even though the subject is still unknown, the WWE is going in the right direction with this new viral marketing campaign that will all but certainly grab the attention of the fans.
As you can see in the video above, there isn’t a whole lot of information to gather as we’re shown quick images of things followed by the line, “A Revolution is Coming."
This campaign could end up being one of the best in the company’s history as long as they can find a way, if possible, to keep the subject of these ads in house and not let it leak out to Internet wrestling sites.
Following the company’s use of Twitter during broadcasts to a nauseating rate in the past, the new viral marketing campaign by the WWE will likely keep fans interested in who or what could be behind the ads instead of being overloaded with trends and hash tags.
With the ads set to begin in heavy rotation this coming Monday, what do you believe is the subject of this new campaign by the WWE to grab viral attention of the fans?