Currently, the Toronto Blue Jays are holding down the second wild card spot in the American League. The New York Yankees, Boston Red Sox and Los Angeles Angels have all had rough starts and might not have the season most people thought they would. That would leave room for a few teams—like the Blue Jays—to sneak up in the standings. Yet, the Blue Jays are 15th in total team attendance and are averaging only 24,000 fans per game so far.
Looking at a team’s overall attendance for their home games or the average attendance is good, but that can be deceiving since stadiums are all different sizes. I think the best way to measure a team’s attendance is to look at a team’s percentage of sold seats. Currently, the Blue Jays rank 27th with only 49.3 percent sold for 2012. Toronto has not ranked higher than 22nd overall in percentage of seats sold in the last 10 years. Over the past three years, they have been at the bottom of the league in percentage of attendance. They have hovered around 45 to 55 percent tickets sold for nine years.
The good news is that since their low attendance in 2010 (only 39 percent sold), the team's percentage of seats sold is on the rise by five percent each year. It would be nice to have attendance around the 70-percent sold mark, or around 35,000 seats on average. So, what ways can the Blue Jays increase attendance numbers?
Here are six ways to fill more seats at the Rogers Center.