This group already is a failure waiting to happen due to a number of reasons.
John Laurinaitis already has a developing stable
As an emerging aggressive-heel GM, Laurinaitis has acquired the services of Lord Tensai and Sakamoto to become his henchmen. Seemingly, since he also assists Laurinaitis on occasion, the Miz may be a likely candidate to join the group as well. Let's not forget: Brock Lesnar is also one of Laurinaitis' boys.
Vickie Guerrero already has a heel tag team
True, Vickie oftentimes presents herself as managing Dolph Ziggler and Jack Swagger individually. However, they have been teaming up more as of late because there is not enough room for their solo careers to rise. They work relatively well as a tag team, and would have to share the spotlight with Primo and Epico when it comes to competing for the tag team titles.
There are already too many heels to get a decent push
The news of Primo, Epico and Rosa joining A.W. Enterprises is going to have little relevance in a very short period of time.
The WWE is already crowded with heels—specifically heel tag teams.
With the aforementioned Dolph Ziggler and Jack Swagger, as well as Darren Young and Titus O'Neil, and Curt Hawkins and Tyler Reks (and let's not forget midcard heels that just randomly tag up), Primo and Epico just do not have enough star power to emanate as a team that would get more TV exposure, even being with A.W.
They didn't get much exposure when they had the titles, and this doesn't automatically have "big push" written on it.
There is too much going on to focus on this stable
There is a very good chance that this will be important for a few weeks then fall into obscurity.
There is just too much going on right now to focus on this stable.
The WWE and WHC picture, Chris Jericho's and Brock Lesnar's status, and the Cena-Laurinaitis feud are only a few segments that will already put this on the back burner very quickly.
In addition, if A.W. recruits more people, this will further hurt Primo and Epico. They most likely won't be the centerpiece of the stable; this would most likely be filled by a charismatic or dominant heel (Mark Henry, anyone?).
Although stables are good for the business and definitely a lost art, timing is everything. Unfortunately, with all the goings-on in the WWE right now, this is not proper timing for this group to commence.
And technically, wouldn't A.W. be managing a manager? That will be a bit awkward.
Makes you wonder how long Rosa Mendes will be affiliated with them.
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