Ryder showed one aspect of his ability on his YouTube show. By "one aspect," I mean one dimension of his personality.
Then he came to television due to the majority's—and the wrestler's—urge to see him on television.
Ryder became the assistant GM on SmackDown and put on pretty underwhelming performances with that same one dimension we saw from him on our television: the goofy smart aleck who makes us laugh.
And then he was attacked mirthlessly by Kane and when describing it on his YouTube show, he used that same one-dimension we often see: the goofy smart aleck who makes us laugh.
When we see him on television, he uses that same one dimension that he can't seem to break out from—even in the most terrifying situations.
He sure displayed emotion when his love, Eve, cost him his WrestleMania match and kicked him in the nuts.
Ryder's lack of emotion makes him unreliable in upcoming storylines WWE wants to execute. More to the point, it makes him a bad actor.
I will say, though, that his in-ring skills are up to par.