Dolph Ziggler. Former world champion. Despite having a title reign significantly longer than Big Show's 45 seconds, he has never been a power-player in the WWE. It is not entirely his fault. He has the talent, the charisma, the mic skills. He even has Vickie Guerrero in his corner.
Zack Ryder. A former nobody who took things into his own hands and led the WWE into the Internet Era. He started his own YouTube show, awarded himself a championship belt and became a sensation.
Towards the end of 2011, everything seemed to be headed in the right direction for both these stars. Ziggler dropped the United States Championship to Ryder, moving himself into the main-event scene. He earned himself a title shot in the Royal Rumble pay-per-view.
After winning the US Title, Ryder was also headed into the upper echelons of the mid-card. He teamed in a tag main event with both the WWE champion and the World Heavyweight champion. He had a gorgeous valet/girlfriend in Eve Torres. He almost seemed destined to qualify for the main-event scene.
Then, the world collapsed.
Ziggler not only lost his WWE title match, he was also knocked out by Kharma and eliminated rather insignificantly by Big Show. Similarly, Ryder was beaten up by a returning Kane, lost his US title to Jack Swagger (who also lost it rather early to Santino Marella, but that is another story), was put in an awful storyline breakup involving a loss at WrestleMania 28 and a severe dent to his manhood.
All this begs the question: are you serious, bro?
WWE Creative has often been criticized for dropping the ball (although in Ryder's case, it was kicking, not dropping). However, what Ryder and Ziggler have faced has been more severe than most. Both men are without an official championship, both are jobbing to random stars and both seem to have no direction at the moment.
Perhaps, it is time for them to take things back into their own hands.
Both Ryder and Ziggler have shows on WWE's YouTube channel. While Ryder has said the last episode of his Z! True Long Island Story was cut short on the channel, he does still have the show and the ability to creatively use it to generate interest in his character.
Dolph Ziggler's Download, while primarily a humor show, enables him to use his airtime in a similar manner. It also has to be noted that Ziggler has appeared on multiple episodes of Z! to challenge Ryder to an Internet Championship match at WrestleMania 29.
I think it might be in the best interest of both Ryder and Ziggler for the matchup to take place. Not only should the Internet Championship be defended, but it should happen now.
Before the WWE decides to fine both Ryder and Ziggler $600,000 (to set a new record) for having an unsanctioned match, let me make it clear that Ziggler and Ryder need not really fight. All they can do is post pictures of the two men in the ring and one of them holding up the championship after "winning the match", possibly with the special referee being Zack Ryder's dad.
While this in itself does nothing for the WWE storylines of Ziggler or Ryder, it will generate some interest in both men. WWE would be pressured to deliver a "rematch" at a PPV, which would be exactly what both superstars need—a championship match to bring them back into relevance.
It might also make something else relevant—the Internet Championship might actually get recognized as an official WWE title.