"I'm not a superstar. I'm an ass kicker. I am Brock Lesnar. That's it."
Those are the words that Lesnar said at the start of the video package that aired on this past Monday's Raw. Simple yet effective. That's what Lesnar should be. This isn't the Rock/Cena feud where they are going to have a bunch of promos against the other guy. This is much more physical, and it's working perfectly.
There's not much to the Lesnar gimmick. He's a former WWE Champion that also won UFC's Heavyweight Title, which is something nobody else in WWE can claim. They won't mention that Brock lost his last fight in UFC in a humiliating way, nor should they. He's there to make money. More importantly for Vince McMahon, he's there to make him money too.
As for Cena, his career is at a bit of a crossroads heading into the match at Extreme Rules. He lost to The Rock at WrestleMania. He lost to Lord Tensai in a relatively clean manner on Monday's Raw. If Cena loses this match to Lesnar, where does that put him in the pecking order?
Don't be surprised if Cena gives another one of his "need to win" kind of speeches during Monday's contract signing. This match has been given the "Extreme Rules" stipulation, which is basically a hardcore match. It's smart for them to do that because then they can brawl around the ring. Fans want a brawl. It will be a better match because it's a brawl. The intensity should be amazing.
Do you need another point of interest? The crowd in Chicago will likely be anti-Cena as previously mentioned. Will they be pro-Lesnar? I have a feeling they will be, but there's a chance they could rebel since Lesnar did leave WWE at the height of his popularity back in 2004.
I'm excited about this match. I'm glad WWE didn't wait to do it. There's no point in waiting. There's a lot of momentum stemming from WrestleMania, so it's smart for them to ride the wave and see what kind of business this feud can do. The TV ratings haven't been great, but buyrates could go up because of Lesnar's first WWE match in eight years. Time will tell on that one.
For the second PPV in a row, I'm excited about a John Cena match. I haven't been able to say that since last summer's feud with CM Punk that was one of a kind. Before that, you'd have to go back several years.
There's something good brewing in WWE these days. I can feel it. Perhaps this match on this show will be looked back on as a spark for some kind of resurgence heading into the summer. We can only hope.
When you think of Extreme Rules on Sunday, April 29, try to have a positive outlook. We could be in for a treat.
John Canton is a Featured Columnist at the Bleacher Report. You can read more of his work at his website TJRWrestling.com and follow him on Twitter @johnreport too.