Boxing is at its end in mainstream popularity and needs its heroes and villains to do battle on the world's greatest stage.
The problem is that they refuse to do so.
Manny Pacquiao and Floyd Mayweather are certified future Hall of Famers, but they are also powerful men with inflated egos.
If Mayweather-Pacquiao does not happen, both men will receive a healthy amount of blame. Here are reasons why this superfight must take place.