ESPN writer turned WWE insider for a day Gus Ramsey caused quite the stir on Twitter earlier this week when he reported that the WrestleMania buyrate did an eye-popping 1.9 million buys.
Despite deleting the pandemonium-inducing tweet, Ramsey stood by his reported figure, citing a trustworthy source within the WWE.
If the WWE did anything in the neighborhood of 1.9 million buys given the unprecedented one-year buildup of Cena-Rock, coupled with the experimental social media hype to promote the mega match, expect everything to change. If it hasn't already.
Such a monster buyrate will have justified controversial and risky moves made by the WWE to bring in the Rock to main-event WrestleMania at the expense of rank-and-file WWE employees among other unique promotional tactics.
The WWE already seems to be on board with the concept of the extended buildup as they have begun to kick around potential main events for WrestleMania 29.
If the always capricious backstage reports are any indication, the fed will not shy away from bringing in stars from the past as they have for recent WrestleManias.
The WWE's new era of free agency will spell yet another delay in the once-promising youth movement as they look to ride hot business with a "win now" approach.