It's nothing new.
Other than some minor collar adjustments and the addition of the omnipresent Nike swoosh, the AFC South jerseys look indistinguishable from the previous Reebok editions.
While the Jaguars, Titans, and Texans have all undergone either jersey changes (or creations) recently, the Indianapolis Colts are wearing the same basic jersey that Johnny Unitas wore. This is perhaps a relief to many fans, who wanted the jerseys to remain relatively unchanged.
While the Seattle Seahawks did get a bit of an updated look, and the Panthers got an revised logo, the entire fashion show was surprisingly devoid of impact. Most of the actual changes in the jerseys were on the physical rather than cosmetic level.
Of course, now it gives fans one more reason to go out and buy their favorite player's jersey complete with the iconic Nike swoosh.
If that's not worth $80, I don't know what is.
Here are links to the new styles: