We’ll start in the same way that WrestleMania 28 began—with the world heavyweight championship.
Using the WHC match to open the show doesn’t really devalue the title, it only reinforces what is already known about its position in relation to the WWE championship.
It is an accepted fact that the WHC is the second of the top two titles in WWE, and opening with a defence of one of the top two titles is a good way to instantly grab the audience’s attention.
This match, though, did more than just tell us what we already knew; it left the title feeling close to meaningless. I wouldn’t dream of claiming it’s been left at its lowest point, but then again, that’s mainly thanks to David Arquette having held the belt.
There was genuine excitement from the audience to see a match between these two superstars, but instead we got to see a kiss and a kick and were expected to enjoy it.
What was the point in having those champion vs. champion matches in which Bryan, and consequently the WHC, were shown as equal to CM Punk and the WWE championship?
In 18 seconds, WWE destroyed any good work it had put into building the value of the WHC, and it has left the title feeling irrelevant.