If you haven’t noticed recently, the WWE is pushing social media in a big way. It’s being shoved down their viewers' throats so much that you cannot go more than five minutes without seeing that something is trending worldwide.
However, this stress to get Twitter and Facebook over so much may be the reason why the quality of matches at WrestleMania XXVIII will be affected.
In fact, the WWE recently had a meeting about Twitter where, according to 411Mania.com and Wrestling Observer, the meeting was more about the use of hashtags and not having a good match at 'Mania, saying:
As reported on Monday, WWE held a mandatory meeting for talent about the proper use of hashtags on Twitter. Vince McMahon is said to be "obsessed" with making WrestleMania the social media event of the year. According to reports, the meeting was entirely about the PPV's promotion on Twitter, as opposed to making sure everyone had good matches.
This obsession couldn’t be more known, as the WWE Superstars have been tweeting about everything and anything they are doing this week leading up to WrestleMania.
One of the bigger tweeters is David Otunga.
He may not be the most talented wrestler, but he is a major player in the Team Johnny vs. Team Teddy 12-man tag team match for the general manager position over both Raw and Smackdown.
Otunga is the captain of John Laurinaitis’ team and if you follow him on Twitter, you’ll see that he’s promoting the WWE all over Miami by speaking at Be a Star, the WWE press conference yesterday and training for his match.
However, superstars who use Twitter aren’t the only ones who will be put over at WrestleMania.
The closing match at WrestleMania XXVIII will be John Cena vs. The Rock, not because of the quality of the match, but possibly because of the spike in social media because of the match.
Whenever The Rock or Cena are on screen, you’ll see the WWE pop up whatever is trending worldwide because of something either man has said.
Both Cena and The Rock have well over a million followers on Twitter and both use the social media website to connect with their fans while keeping their feud hot.
However, with McMahon’s obsession to make the event “the social media event of the year,” we may even see The Rock tweet while the match takes place. He’s known to break out of the match to do commentary, as that was a part of The Rock’s shtick back when he was a full-time active wrestler.
If the WWE wanted to end WrestleMania XXVIII with the best-wrestled match, then the show would close with CM Punk vs. Chris Jericho. Instead, it looks like the WWE wants to be trending worldwide at the end of the night.
The Rock vs. John Cena will not be an awful match by any stretch. However, the match, and WrestleMania as an event, will be more about what’s trending than what’s going on in the ring.