WWE WrestleMania 28: Vince McMahon's Twitter Craze More Important Than the PPV?

At some point in 2011 (I try to forget when), the WWE—and by the WWE, I mean Vince McMahon—became obsessed with Twitter. 

Twitter was literally just about everywhere in the WWE.

It was worked into storylines, used during the superstars’ ring entrances and constantly talked about by Michael Cole. 

McMahon had gone Twitter crazy, and in many ways, it was overshadowing the WWE product as a whole. I guess some people within the organization are feeling de ja vu right now because it looks like McMahon’s Twitter obsession is back and taking priority over WrestleMania 28 itself. 

From the Wrestling Observer Newsletter (via WrestleNewz.com): 

"

Regarding WWE’s Twitter meeting on Monday, it’s said that Vince McMahon came across at the meeting as being obsessed with being able to call WrestleMania the social media event of the year. The meeting was about proper use of hashtags and not one thing was said about putting on a good show or having good matches this Sunday. 

"

“The social media event of the year,” huh? I can’t help but get a kick out of that one. 

As long as I live, I will never understand why the WWE ever decided to make Twitter such a priority. I get that it’s a very easy and free way to get the company some more publicity, but the amount it is used on WWE programming is beyond ridiculous. 

I can’t even begin to guess how many times I’ve seen the “Trending Now” graphic in the bottom corner of my TV screen over the last several months, and I’m sure that every time it happened, Vinny Mac threw himself a little party backstage. 

While his obsession with Twitter is a little absurd, I don’t think that it’s going to affect WrestleMania whatsoever. The reason he didn’t address the pay-per-view itself at that meeting was because the meeting wasn’t about the PPV—it was about Twitter. 

I do have to admit, though, that I love how a number of WWE stars, like Chris Jericho and CM Punk, were openly mocking the ridiculousness of the meeting as the meeting was actually going on. 

McMahon may think that the “social media event of the year” is worthy of a meeting, but the superstars themselves couldn’t care less about it. 

Let’s just hope that McMahon puts as much effort into the WWE’s biggest PPV of the year as he is the “social media event of the year.”

Note: As part of the new WWE blog, I'll be asking all of the B/R wrestling readers for questions for a new mailbag that I will post on Fridays. It will be a slideshow featuring 10-20 questions and answers on a wide range of topics. You can submit questions either through Formspring or Twitter, and the best ones will be answered in the B/R mailbag.