In professional wrestling, gimmicks make the world go round.
This has never been more true than in the case of WWE, a company that has given us some very memorable characters over the years, men and women who have carved out their own unique places in the minds and hearts of fans.
Of course, Vince McMahon has also given us some of the worst characters that the business has ever seen, one terrible idea after another, that never should have seen the light of day.
But even the worst ones sometimes have a way of working.
And, not only working, but getting over. Getting over in a big way.
It amazes me how often this happens. While compiling this list, I was struck by just how many talents have somehow managed to get the fans' attention and have a nice little career for themselves in the company.
In nearly every instance, the reason for this was due to the effort of the worker behind the character and the following from the fans who watched them.
Here are 10 great examples.