WWE: 5 Reasons the Brand Extension Needs to End After Wrestlemania

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WWE: 5 Reasons the Brand Extension Needs to End After Wrestlemania

The Raw/Smackdown Brand extension is closing in on celebrating its 10th anniversary, and with the annual draft looming, I feel there is no better time than now to follow through with dismantling the “separation” of the two shows.

Even now, it’s apparent that some aspects of the promotion are crossing over and it’s honestly left some fans in the WWE Universe a bit confused. However, I can see some of these cross-overs as indications that the extension may be coming to an end.

In short, I’ve noticed little aspects such as Santino (a Smackdown! Superstar) holding the US Championship (a Raw championship), and the fact that in November the company released their newest video game, WWE 12—instead of the traditional Smackdown vs. Raw. Not to mention the constant cross-over on the Raw Supershow, which is getting annoying, so let’s return the full roster to equal representation and end some of this confusion.

Believe me, I understand the legal issues behind the need to distance the two brands in order to avoid the implications of a potential monopoly, but in an ideal world I feel the following reasons could expand the audience appeal and enrich the competition of the company. 

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