As an individual sport, the personality of each golfer on tour is that much more apparent. By saying the name "Phil Mickelson," you automatically associate him as being a family man, one of the best year after year, but also with choking away a lead at Winged Foot.
Then again, there's worse things to be remembered for than losing in golf. Everyone knows the name Tiger Woods. Everyone used to know him as the face of golf, but now more associate him with his more apparent narcissism, personal failings, and until this past weekend, winless streak.
Woods isn't the only person in golf who rubs people the wrong way for sure. He had predecessors who were the same or in some ways worse.