It sometimes amazes me how the Dallas Cowboys manage to stay in the headlines regardless of the time of year.
Whether it’s a head coach getting fired, a world champion NFC East rival taking public shots while holding a Lombardi Trophy or botched seating assignments during a Super Bowl at Cowboys Stadium—America’s Team is visible around the clock.
Speaking of the Super Bowl, Jon Machota of FoxSports Southwest reported this week that Cowboys Owner/General Manager Jerry Jones fully intends to make a bid for Super Bowl L in 2016.
This, despite the controversy created following Super Bowl XLV when more tickets were sold than seats available.
In addition to the ticket issues that forced many into either standing locations in the end zones or simply out the door, a completely unpredictable winter storm added further complications for the entire region—let alone the tens of thousands that flocked to the Dallas-Ft. Worth Metroplex for the game.
Most of my life, I have lived in either Texas or California. I have learned two things along the way: First, Californians have no idea on how to drive on wet streets. Second, Texans are just as dysfunctional when trying to drive on ice.
The explanation is as easy as counting to two. Both of these regions never see much of what causes so much trouble on the roads, so there’s just not enough reason to prepare for it.
But if you really believe that the ticket goof and a vastly uncharacteristic winter storm will keep the Super Bowl out of Dallas-Forth Worth in the future, then you’re just kidding yourself —or you’re a Giants fan that just hates the Cowboys more than they enjoy winning the Super Bowl.
Understand that Cowboys Stadium wasn’t just built for regular season football games played by America’s Team. In fact, I would argue that the specs set forth for this monstrous facility had much more to do with practically all other events beyond Cowboys games.
In the two and a half years it has been open, this building has hosted everything from concerts to international soccer—college to high school sporting events—and even women's bowling.
Oh, and already one Super Bowl.
Cowboys Stadium was built to host Super Bowls. Over time it will rival the cities of Miami, Florida and New Orleans, Louisiana for most Super Bowl visits. This will certainly take time seeing as those two cities had a good 40-year head start, but make no mistake: Super Bowl L will be at Cowboys Stadium.
This is not to disrespect the viability of Indianapolis, Indiana hosting the game again at Lucas Oil Stadium—as it did this month for Super Bowl XLVI. But last I checked that new facility had a capacity of only 63,000 for football games.
And there should be great caution in awarding this golden championship game to the city with the Golden Gate Bridge too. A new San Francisco 49ers' stadium in Santa Clara will seat under 70,000 people, and the NFL might not be ready to dance with Mother Nature just two years following whatever goes down in 2014—more on that shortly.
On the contrary, Cowboys Stadium gets started at 80,000 and can be expanded to 110,000—easily making it the largest NFL venue.
And it has a roof.
In Texas they like to say, “Money talks and bull—walks."
They are right about that.
The Super Bowl is not a destination anymore, but rather a relentless money grab on the part of a $9 billion industry that somehow thinks it can get bigger—and whichever of the three-major television networks big enough to profit off of broadcasting the game.
You think the NFL cares about the weather more than the money?
Realize that Super Bowl XLVIII will take place in—of all places—MetLife Stadium in East Rutherford, New Jersey in 2014. Nope, there’s no retractable roof and yes, it will probably be an icebox up there.
But hey, “Make Some History” could end up applying to a record low, second-half Super Bowl attendance.
Again, the NFL could care less about the weather. Playing the game in New York, at least on paper—looks extremely valuable. The stadium holds over 80,000 people and with Super Bowl tickets averaging somewhere between one to two thousand dollars—you do the math.
If I was to bet on either New York or Dallas to freeze over in early February on an annual basis, I’d bet on the Big Apple every single time—and I’d get rich.
No Super Bowl has ever been played in a cold weather city that offered a venue with no roof and climate control. But this is a total experiment, and based on the fallout from the half-inch of rain that fell during Super Bowl XLI in Miami five years ago—it could go either way.
Cowboys Stadium will be better prepared next time given that past experience will have taught some lessons, which should have already been learned concerning seating capacity.
And the odds of another winter storm pounding that area in 2016 is about as remote as the Cowboys actually playing in the game itself.
Another famous expression is that, “Things Are Bigger and Better in Texas.”
I don’t know that they are really better, but they definitely are bigger.
Well, Super Bowl L will be the biggest yet.
Where do you think it’s going to be played?