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Luis Suarez, whether he likes it or not, is a role model to a lot of youngsters, who idolise him and hope to one day be as successful as him.
As such, he should never have used racist language in the first place.
And as far as Saturday's game goes, what sort of example is he setting by refusing to shake his opponent's hand, the hand of the victim of his racial abuse?
That action did nothing to clear his name of racism, and merely showed his lack of respect for his opponent.
How can we teach the next generation about the values of sportsmanship and how to rise above provocation if a key player in the sport can't even do it himself?
Patrice Evra, for his part, is a role model and also set a very poor example taunting his opponent and reacting to provocation—throwing the sporting etiquette taught to future sportsmen and women out of the window.