The Bills have expressed a fervent desire to extend their star rusher, and in doing so they will have given huge extensions to both their quarterback and running back within the span of a year.
These pieces of news are the ones that should get Bills fans excited about the direction of the Buffalo franchise.
Should Bills GM Buddy Nix splurge on his feature running back, Buffalo will show a true commitment to winning and will also show people around the league that they are committed to their players.
After a losing season two years ago, the Carolina Panthers awarded their cornerstone players (DeAngelo Williams and Charles Johnson) with big contract extensions. Their faith in their players paid off, as the Panthers are now on a true upswing and look to contend for the playoffs in 2012.
Going back to Buffalo, showing the league that the Bills are fully committed to Ryan Fitzpatrick and Fred Jackson is a good thing.
Locking these players up for the long term eliminates any ambiguity in terms of the roster spot for next year.
Unlike last year or the year before, now that Fitzpatrick has been extended, Bills fans aren't clamoring for a quarterback in the first round of the upcoming draft.
Likewise, should Jackson be extended long-term for big money, it will bring some stability into an otherwise unstable situation in Buffalo.
Building off of these contract extensions, the Bills would be more inclined to hit the salary cap number and bring in big-time players to truly contend for a wild-card spot.
Players like Mario Williams, Marques Colston and Stanford Routt could all look at the Buffalo model and be intrigued at how the Bills stand by their players. Should the Bills lure even one of these three, a playoff berth could be in sight as soon as 2012.
While Stevie Johnson and Demetrius Bell contemplate greener pastures, the Bills have certainly given them something to think about.
I'm not saying that the Bills should start blindly throwing around money, but extending Jackson would be good for the team, the city and the Buffalo Bills' image.