Best Super Bowl Commercials 2012: Ferris Bueller and Car Ads That Stole the Show

T.J. McaloonContributorFebruary 6, 2012

INDIANAPOLIS, IN - FEBRUARY 06:  In this General Motors handout, Eli Manning #10 of the New York Giants poses with the Super Bowl Championship Lombardi Trophy (right) and the Pete Rozelle Trophy for being the Super Bowl XLVI Most Valuable Player after defeating the New England Patriots during Super Bowl XLVI on February 6, 2012 in Indianapolis, Indiana. Manning, named MVP, led the Giants to a 21-17 victory.  (Photo by AJ Mast/General Motors via Getty Images)
Handout/Getty Images

The Super Bowl had a majority of hype coming into the game and in the end lived up to the build. However, just like the game, these two car ads for Honda CR-V and Kia Optima left us with just as much memories from the game with their excellent commercials. 

Let’s take a look at how these two commercials were excellent in each of their own special ways.


Honda CR-V

Hollywood is continuously churning out remakes or sequels to classic movies from the 80’s. However, we haven’t seen one of these done in commercial form. Honda tried and killed it during the Super Bowl with their remake (or sequel) to the popular movie “Ferris Bueller’s Day Off.”

However, don’t take it from me, according to Mashable Business

Honda’s CR-V ad featuring Bueller star Matthew Broderick taking a day off (above) was the most-buzzed Super Bowl ad, according to Zeta Interactive. Honda’s ad received 91% positive buzz, narrowly beating out M&M’s “Mrs. Brown” ad and Budweiser’s “Eternal Optimism,” spot, which both got 90%, according to Zeta, which analyzes more than 200 million blogs, tweets, message boards and other social media posts.

Let’s hope that they keep this to a small commercial and not a full-blown remake of the movie. 


Kia Optima

Kia’s checklist for their commercial must have went like this: hot models in a bathing suit, plus Victoria Secret Model Adriana Lima, a car whipping around a race track, two lumberjacks sawing a giant hero sandwich, a bull rider riding a giant rhino, heavy metal band Mötley Crüe playing one of their best hits plus explosions while UFC Fighter Chuck Liddell is trying to kick someone’s head off.  

Because, in their ad they made sure to hit on almost everything that males aged 18-34 can relate to, or like that would push them to want to buy a Kia. 

The commercial was so good that it was ranked fifth on’s Top 10 list saying:

5. A Dream Car. For Real Life – Kia Optima

We’re not sure anyone would call an Optima a “dream car," but this was certainly a dream commercial. The only reason this doesn’t rank higher on our list is because there’s not enough Adriana Lima. 

These two commercials were just two of the many automobile spots that ran during Super Bowl 46. The other ones were good, but they didn’t provide the entertainment that these two spots did. 

However, your opinion may differ than mine, so let me know. Which car commercials made you laugh, or that you enjoyed more during the game?