Worst Super Bowl Commercials 2012: Acura and Companies That Missed the Mark

Donald WoodFeatured ColumnistFebruary 6, 2012

INDIANAPOLIS, IN - FEBRUARY 05:  A detail of the official Super Bowl XLVI logo painted on the field during Super Bowl XLVI between the New York Giants and the New England Patriots at Lucas Oil Stadium on February 5, 2012 in Indianapolis, Indiana.  (Photo by Andy Lyons/Getty Images)
Andy Lyons/Getty Images

While the Super Bowl had some of the funniest ads in a long time, there were also some serious duds in the mix.

They all get publicity, so the money spent on the ads has to be worth it, but certain ads just absolutely missed the mark.

All of the following ads could have been something special, but failed to leave the impact needed in a Super Bowl commercial.


Acura and Jerry Seinfeld

Am I the only one completely over Jerry Seinfeld at this point? If no, you are all just still living off the love of the old show. Get over it.

From the jump, this looked like a cheesy reinterpretation of an episode of his show. While there were fun aspects of the commercial, Seinfeld could have been so much funnier. It was a real let down, especially considering how cool the Acura NSX is.

The best part of the commercial came at the end when the even less funny Jay Leno steals the spotlight. I felt the ending was fitting considering just how terrible the spot was. I wish I had two more hands so I could give this ad four thumbs down.


2nd Story Software’s TaxACT Software

While this was the year of pushing the envelope with using sex in ads, other companies rode that wave all the way to potty humor. That’s what 2nd Story Software’s commercial TaxACT Software did.

With a kid playing in the pool, he realizes that he has to pee. After running around the house and being stifled at every turn, the boy runs back into the pool and relieves himself.

As funny as this sounds, when his sister jumps in the pool behind him, it is just awkward. This all happens as the tagline is shown; "Totally free. Feels good." Real classy.


Pepsi and Elton John

When I think Elton John, I think one of the most flamboyant entertainers in the world. Pepsi made him boring as hell.

With him dressed as a king in platform shoes, this commercial was destined to be great. Instead, it was one of the more forgettable performances of the night.

After watching Elton John and Flavor Flav in the Dungeon, I don’t want anything to do with Pepsi or Medieval culture.


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