WrestleMania 28: Why Not Turning John Cena Heel Is a Great Decision for the WWE

Ryan MartinContributor IIIJune 26, 2016

ST. PETERSBURG - OCTOBER 04:  Celebrity John Cena takes in Game Four of the American League Division Series  between of the Tampa Bay Rays and the Texas Rangers at Tropicana Field on October 4, 2011 in St. Petersburg, Florida.  (Photo by J. Meric/Getty Images)
J. Meric/Getty Images

Yes, another Cena heel turn article, but this time with a different spin on it. I feel it's important for me to confess that I do believe Cena will turn heel at some stage again, but not before or at WrestleMania 28.

It seems that the WWE universe is clamouring for the poster boy of professional wrestling to embrace the hate, and betray millions of his fans and Twitter followers to please just a few of the rest and the big bad shark pool that is the IWC.

It would of course be an epic heel turn akin to that of Hogan in WCW.

It seems that every Cena heel turn article tows the same party line depending upon the stance the author takes. For or against?

For those in favor, it seems that a stale character and a refusal to digest the push that Cena gets everywhere on every show. 

For those against, the argument differs depending upon the author’s age. Many just think it’s a terrible business decision and know how much Vince values merchandise sales and how photogenic his superstars are. With the launch of the WWE Network, they feel that it’s a financial risk the WWE could ill afford to take. 

The younger generation of fans just don’t want to accept a nasty Cena. 

I understand the business argument to a certain extent, but if Cena was to make a massive heel turn that literally devalus everything he has done since 2002, then Anti-Cena merchandise would surely fly off the shelves. 

What we have leading into WrestleMania is truly unique and should be kept that way. For the first time in the WWE, we actually have a legitimate choice of who we cheer for and who we want to take the pinfall. 

There is nobody pulling the strings backstage or with promo work to lead us to cheer a pre-chosen face and no run-ins and backstage brawls to draw our hate towards the desired heel for the bout. 

This air of legitimacy is important for the WWE as it toys with the reality era. I honestly can’t predict a winner for this bout, but if one character was to undergo a transition to a fully blown heel then I feel that predictions could be more easily drawn. 

Cena’s character is actually developing further now. Thanks to his feud with Kane, he has showed the efforts he is willing to go to in order to stand up for what he believes in. 

To be honest, the video packages that aired during the Royal Rumble for both The Rock and Cena all but confirmed Cena is not turning heel but it still added hype for the match. It gave us a very unique insight into both superstars. 

I really feel that a Cena or Rock heel turn would take away from their match at Mania, and all but overshadow the event. The WWE universe has more power than ever before, and I hope the brass keep this feud running nicely and let us choose who we stand up for, who we boo or who we cheer. 

It makes for a much better atmosphere when the crowd is divided. It works for football (soccer) as the atmosphere is intense and adds to the drama that unfolds before the audience. Just look at any Cena vs. Punk match, the crowd divided and chanting for both lifts the volume tenfold. 

Imagine 60,000 fans divided down the middle and trying to out shout each other in support of their superstar. 

I can only hope my musings have intrigued you, inspired you to comment or aggravated you enough to comment also! I try to respond to all comments, so sound off below!