Super Bowl Commercials 2012: Leaking Ads Destroys Appeal of Super Sunday

Donald Wood@@Donald_WoodFeatured ColumnistJanuary 30, 2012

ARLINGTON, TX - JANUARY 30:  The logo for Super Bowl XLV outside of Cowboys Stadium on January 30, 2011 in Arlington, Texas. Cowboys Stadium will host Super Bowl XLV on February 6, 2011 between the Pittsburgh Steelers and the Green Bay Packers in Arlington, Texas.  (Photo by Tom Pennington/Getty Images)
Tom Pennington/Getty Images

While the actual Super Bowl game is the reason real sports fans watch, the commercials aired  during the event are another huge factor in the enjoyment for everyone.

Even the people that don’t like football watch the Super Bowl for the commercials.

With millions upon millions of dollars spent on the ads that play during the game, advertisers want to get the biggest bang for their buck. That’s one of the reasons many have taken to releasing the ads before the event or even making ads for their ads.

Confused? Don’t worry. We all are.

WECT has an interesting article breaking down what the Super Bowl Ads have become:

Super Bowl commercials these days run about $3.5 million for a 30-second spot, so it's no surprise that companies want to get as much bang as possible out of that many bucks. The latest marketing trend is to develop multi-platform campaigns around the commercials themselves – in effect, they create advertisements to advertise the advertisements.

While the idea of making every dollar count is something that I can get behind 100 percent, the companies are taking much of the allure away from the first time these commercials are shown.

If the fans can get the commercials before the event, all of the people that just watch for the off-field action will have no need to tune into the game. If they don’t watch football, why would they watch the Super Bowl?

The best part of Super Bowl Sunday is gathering with friends and family—many of whom have no interest in football—in order to have a nice party. While the parties will still go on, fewer and fewer people will attend if there is no reason to tune in besides the football.

What kind of world do we live in when we all can’t sit by the TV and enjoy the Super Bowl together?


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