Drew McIntyre's Losing Streak Will Lead to His Eventual Rise to Relevancy in WWE

Tom Clark@tomclarkbrFeatured Columnist IVApril 9, 2017

Well, look who’s finally got a shot.

Since entering WWE in 2007, Drew McIntyre has been considered nothing more than a disappointment.  Dubbed “The Chosen One,” he was meant to be the next big thing, a favorite of the boss himself.  He was a man on the way up.

What’s that say about the best-laid plans?

I have to admit, the first time I saw McIntyre, nothing about him really jumped out at me.

He was young, in great shape and was not a bad worker in the ring.  That’s a good combination, especially in WWE, where being an all-around achiever has its merits.

The problem is, he was just achieving, not overachieving.

So, while I did view him as being a fine addition to the WWE roster, I did not immediately see anything that made me believe he was going to be anything other than just a face in the crowd.  

Therein lies the problem, not just with Drew, but with anyone else who hopes to make a name for themselves in the business on Vince McMahon’s level.  Being good is not enough.  It never has been.

Guys have to find a way to stand out, to get over.  They have to become memorable.

We have seen perhaps the best example of this most recently with Brodus Clay.

Before, he was presented as a big, tough bruiser, a worker who used brute strength and power moves to dominate whoever he was in the ring with.  He was rock-solid in his appearance and intimidating with his punishing style.

In other words, he was like a thousand other big guys who came before him.  Big and forgettable.

Any chance you will forget Brodus now, since his gimmick change?

What about everyone’s favorite broski, Zack Ryder?  Ryder was a good worker with a lame gimmick, who was going nowhere extremely fast.  No one cared.  He was on the outside looking in.

But, instead of running from what he was given, he ran with it and made it work.  Suddenly, fans began taking a second look at him and realized that he was just having fun with it all.  He's no longer being ignored.  Now, he’s part of the regular WWE lineup, and it’s a place that he has more than earned.

Both Brodus and Zack embraced what they have, capitalized on what works for them, and in the process, have gotten over like gangbusters.  They each hold their own particular place in the company, and fans instantly recognize them for their efforts.

And that brings us back to McIntyre, who could not draw heat if he were dipped in gasoline and dropped in a burning building.  What makes him stand out?

What does McIntyre have that sets him apart from every other WWE superstar who wants to make a name for himself in the business he has chosen?  Why should you, as a paying customer, care about McIntyre as a worker and as a talent?

WWE is currently in the process of attempting to answer that very question.

For the past several weeks, McIntyre has received more airtime than he has in quite some time.  The constant back-and-forth between him and Teddy Long over McIntyre’s future on SmackDown has seen the so-called “Chosen One” go on a losing streak of epic proportions.  At this point, everyone’s pinned Drew McIntyre.  

I pinned him, haven’t you?  

On the surface, this entire angle may seem like nothing more than business as usual for the superstar, who many feel that he deserves a lot more than losing every time he’s in the ring.  Perhaps this is just another way to make him look small and to leave him with nothing, in favor of other names who are being pushed on the program.

I say that the fact is he’s on TV, and he’s being used.  Period.

Is he losing?  Every time.  Does he look like a chump who is just program filler until the next match takes place?  Pretty much.

But, anything is better than sitting on the sidelines, warming the bench and being neglected.  No WWE superstar wants that.  It’s a waste of the guy’s ability and talent.  Ask Ryder how it feels to be in McIntyre’s boots.  

I have said it many times before.  If a worker is going to be there, if WWE is going to invest the money and time in him, then he needs to be used.  Despite how McIntyre looks right now, the fact is that all of this has got to be leading to something bigger.  

If nothing else, at least we’re talking about him.  At least he is once again on the fans’ radar.  Right now, that’s more important than winning any match or getting thrust into a championship type of situation that feels rushed and would do him more harm than good.

The aforementioned Brodus Clay pinned McIntyre at the Royal Rumble pay-per-view.  Is this yet another example of McIntyre being “buried,” a notoriously popular term among many fans?

On the contrary.  I believe that the storyline involving McIntyre on SmackDown is already beginning to pay off.  

After all, how many of us actually expected him to be included in this event, much less in a live capacity?  He is now closer to being relevant than he has been in a very long time.

It’s hard to say where McIntyre will end up, or where this angle will lead him.  But, for me, there is no debating the fact that he has finally been given an opportunity to get back on that ladder he supposedly owned at one time.

Time to start climbing, Drew.  One rung at a time, man, one rung at a time.