When the headline reads: "The Hardest Working Man in Sports Entertainment", I don't mean his work in the ring and the moves he performs in the ring. I'm talking about everything else that makes him the superstar that he is.
Let me level with the readers for a second. I realize as much as anyone else that Cena isn't the most technically sound wrestler in the world, and almost has the same match every night unless someone who is a lot more technically sound (i.e. Shawn Michaels or CM Punk) is in the ring with him.
But that's not the reason why he is the hardest working man in sports entertainment (or professional wrestling for those of us born before 1998).
Cena has on numerous occasions been honored by the Make-A-Wish Foundation for the hundreds of wishes he has granted to terminally ill children across the country.
Say what you want about his in-ring work rate, but that should definitely be commended by even the most anti-Cena viewers out there.
He makes the most public appearances of anyone on the main roster as far as interviews, award shows and what not.
Whether you like it or not, Cena is the face of the company. He has carried that mantle very well, as far as keeping his nose out of trouble (as far as what has been reported) and maintaining a good look for the WWE.
Again, I thought a long time ago that his work and gimmick in the ring were stale and they were in dire need of a change. But don't let that discredit everything the man does for the business that we all know and love—as far as trying to bring people back to it.
The man rarely takes a break from the business unless he's making a bad, straight-to-DVD movie, which is for WWE or legitimately injured.
He shows up to work night in and night out working hard in the ring (although repetitive), and carrying the torch for the company—as far as mainstream eyes are concerned.
I'm old enough to have seen Cena's entire career from having ruthless aggression, to having a very entertaining rap gimmick, to this boy scout-esque gimmick he's had for the last five years or so. I can say that although I may not always be a huge fan of his, I can tip my cap (not a bright, Fruity Pebbles Cena one though) to a guy who has done as much as he has for charity.
The WWE has a lot of other stars that I like in the ring and on the microphone more than Cena (i.e. CM Punk, Dolph Ziggler, Chris Jericho, Daniel Bryan), but even I, who have complained about "Super Cena" as much as anyone, can see that he busts his hump for the betterment of the business.