Alabama vs. LSU: Dipping BCS Championship Game Ratings Is Bad Sign

Donald WoodFeatured ColumnistJanuary 11, 2012

NEW ORLEANS, LA - JANUARY 09:  Dre Kirkpatrick #21 and Darius Hanks #15 of the Alabama Crimson Tide celebrate after defeating Louisiana State University Tigers in the 2012 Allstate BCS National Championship Game at Mercedes-Benz Superdome on January 9, 2012 in New Orleans, Louisiana. Alabama  won the game by a score of 21-0.  (Photo by Andy Lyons/Getty Images)
Andy Lyons/Getty Images

While the BCS National Championship game between LSU and Alabama was extremely boring, there were 24.2 million viewers that tuned in to watch.

At least 20 million of those fans were disappointed by the game.

I know when people see 24.2 million viewers, they see the second-most viewers in television history, trailing only last year’s Auburn-Oregon National Championship, but a negative trend is just that. Not good.

That means eight percent of the record-breaking BCS Championship last season decided not to return to watch the 2012 version of the game.

ESPN, the channel that aired the game and will air the National Championship for years to come, has to be happy with 14.0 national rating and a 7.7 in New York. Both are great numbers, but they could have been much better. With two southern teams competing, the vested interest from the Northeast just wasn’t there.

While New York got a 7.7, Birmingham, AL got a 61.2 television rating, which is also down from the 67 share last season when the Crimson Tide weren’t even playing.

This is still great news because of the fact that the game was the second highest rated in television history, but the idea of picking Monday as the night for the game was a bad choice.

That’s when the WWE holds their weekly Raw SuperShow.

I know many people scoff at the idea that a wrestling company could be stealing views from the vaunted college football system and the SEC, but many people would rather see men fake wrestling than watch another snap of boring football.

The WWE only managed a 2.9 cable rating with 4,008,000 viewers for its Raw program, but enough of those people are fans of college football that it may be one of the reasons so many less people watched this week. The 2.9 is down from last week and has to do with many of the WWE fans clicking over to the BCS game and vice versa.

With so many fans clamoring to the WWE and other shows on Monday night, there is no wonder behind why the ratings dipped. The only hope is that next season the BCS won’t make the same mistake and put it up against a show that won’t steal four million views.

That might fix the issue of the drop in viewers.


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